
 
        
         
		The American win-win: Volunteerism 
 EVERY YEAR, millions of Americans come together to  
 do remarkable things as volunteers. They offer time,  
 skills, and monetary support, playing a crucial role in  
 American society, and also the world.  
 It is thanks to American volunteers, non-profits and  
 philanthropy that we have the current Polio vaccine,  
 and several other key developments in modern medicine. 
  According to data from the US Bureau of Labor  
 Statistics, one in four Americans volunteers through  
 a non-profit, civic or faith-based organization, and  
 nearly two thirds help their neighbors through informal  
 service (mowing lawns, babysitting, etc). Slightly  
 more than half the population donated to charitable  
 organizations.  
 A hallmark of American culture 
 Service to others has always been a priority for Americans  
 and a hallmark of American culture and democracy  
 since its founding. In 1736, Benjamin Franklin founded  
 the first volunteer firehouse, and kick-started a tradition  
 that gave way to the founding of social service  
 volunteer institutions geared towards improving the  
 lives of citizens. Along with faith-based organizations,  
 associations such as the Salvation Army (1865), the  
 American Red Cross (1881), the YMCA (1851), became  
 core elements of American civic life.  
 In fact, in the 1830s famous French political scientist, 
  Alexis de Tocqueville, was already impressed by  
 America’s inclination to solve problems through voluntary  
 associations. In his book, “Democracy in America,” 
  he wrote, “In the United States, as soon as several  
 inhabitants have taken an opinion or an idea they wish to  
 promote in society, they seek each other out and unite together  
 once they have made contact. From that moment,  
 they are no longer isolated but have become a power seen  
 from afar whose activities serve as an example and whose  
 words are heeded.”  
 That spirit, so deeply ingrained in US culture is alive  
 and well today, and some would argue uniquely American. 
  Organized community service and philanthropic  
 giving is not common in most countries. According  
 to Giving USA Foundation and Oper Center for Public  
 Opinion Research, Americans gave, per capita, seven  
 times as much as Germans, and 14 times as much as  
 Italians, and Americans were 15 percent more likely to  
 volunteer time than the Dutch, and 21 percent more  
 likely than the Swiss.  
 UUSI KOLUMNI 
 Strategic volunteerism 
 Hands-on service is a productive way to give something  
 back to your community and it feels good (and  
 is healthy too! Studies by Carnegie Mellon university  
 show that regular volunteering lowers blood pressure),  
 but for a lot of Americans it’s also a prime path for a  
 better future for themselves.  
 Strategic volunteerism is something I recommend  
 to every new arrival in the US. Volunteering benefits  
 your career by leveraging your core skills, expanding  
 your network, and supporting you in developing and  
 refining your skills. Few endeavors offer you the trifecta  
 of professional development, personal progress and  
 the opportunity to enable a tangible positive impact on  
 the world around you. A win-win-win in every sense.  
 To make strategic volunteering work for you, you  
 need to pick the right organization for your goals. In  
 the US there is an opportunity for every type of volunteerism  
 - through cultural, religious, educational institutions  
 and more. There are opportunities that make  
 use of your skills and those that teach you new ones.  
 For instance, you could volunteer to build a website  
 for a non-profit to practice web development skills,  
 mentor a young person in a network, or help host a  
 fundraising lunch to build your network.  
 Strategic  volunteering  isn’t  just  for  individuals.  
 Companies across America use “corporate volunteering”  
 as an HR tool for professional development and to give  
 back to the communities that support their business.  
 In  the  US  brand  and  corporate  image  is  heavily  
 influenced  by  the  corporate  social  responsibility  
 you  undertake  as  an  organization,  and  specifically  
 the  volunteer  opportunities  you  engage  your  
 employees  through.  Companies  who  do  this  well  
 report  higher  levels  of  employee  satisfaction  and  
 more  positive  brand  recognition  from  consumers.  
 A unifying factor 
 Volunteering together or helping an acquaintance with  
 a volunteer activity or donation, can bring individuals  
 closer together. These philanthropic interactions serve  
 a broader purpose: bonding people with different  
 backgrounds and ages together through a common  
 cause. With America as diverse as it is, a shared sense  
 of citizen service is a unifying factor for Americans.  
 Former President Bill Clinton famously said, “Citizen  
 service is the very American idea that we meet our challenges  
 not as isolated individuals but as members of a true  
 community, with all of us working together.” That very  
 American idea. It’s a win.  
 ALEXANDRA PASTERNAK-JACKSON, CEO at Amcham Finland, is working to make Finland a more open and  
 international place to do business and to help Finnish companies navigate the US market. She has taught on the  
 importance of networking as well as held non-profit board positions, both in Finland and the US. Alexandra holds  
 an MBA from Haaga Helia University of Applied Sciences and a BA from the Elliott School of International Affairs  
 at the George Washington University. She lives in Helsinki with her Texan husband and two kids.  
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