What executives can
learn from F1 teams?
Ken Pastenak's journey into Formula 1 began when he was hired to design a two-day
seminar based on F1 with the goal of teaching business acumen to international law
firm's lawyers. Since then Pasternak has travelled the globe speaking to audiences
about the key take-aways executives can learn from F1 teams.
■ KEN PASTERNAK
Finland has a long history of
car racing dating back to the
early 1920’s when the Automobile
Club of Finland held
races on the ice that attracted 10 000
spectators. From 1932 to 1963 the
Eläintarha Race was held in Helsinki.
In the 1960’s Rauno Aaltonen
and Timo Mäkinen were successful
rally drivers and Finland can boast
three multiple World Rally Champion
Drivers winners - Juha Kankkunen,
Tommi Mäkinen, and Marcus
Grönholm - between 1980-2000.
But around the world Finland is best
known as the small country that has
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produced great Formula One (also
known as Formula 1 and F1) drivers.
Number one country
Finland’s list of F1 Driver World
Champions includes Keke Rosberg
(1982), Mika Häkkinen (1998, 1999),
Kimi Räikkönen (2007), and while
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